Elevated data from a siloed resource to a core strategic asset across 70+ global operating companies. Architected and implemented a comprehensive data governance framework, spearheaded AI analytics integration, and delivered predictive models that directly informed executive strategy across Finance, Legal, and HR, fostering a unified, data-driven culture.

Transformed the global eCommerce optimization approach by introducing AI-driven experimentation frameworks. Partnered with design and development teams to rapidly implement and analyze high-impact A/B tests, significantly enhancing user experience and conversion potential through data-led prioritization and insights derived from Adobe Analytics.

Built and scaled the global web analytics function from inception, establishing the vision, roadmap, and team structure (10 analysts). Drove significant improvements in e-store performance by delivering actionable insights and creating reusable "data-products," fostering data democratization and increasing analytics maturity across the organization.

Leveraged deep customer data analysis and high-velocity A/B testing to significantly enhance user engagement and conversion rates for a global leader. Acted as a key data translator, collaborating closely with Product and UX teams to ensure customer insights directly informed product evolution and strategic decision-making.

Empowered C-level executives at major international brands like Santander Bank and Mercado Libre with data-driven digital strategies, focusing on optimizing multi-million dollar campaigns for maximum ROI, ROAS, and CPA. Expanded digital marketing capabilities globally through targeted workshops across 10 countries.

Delivered rapid, measurable growth, achieving a 27% ROI within 10 months by architecting and executing integrated go-to-market strategies across all digital channels (SEO, SEM, Social, Content, Email, Affiliates). Built and led high-performing teams, establishing KPIs and SOPs for sustainable digital marketing excellence.